KOL Casting Lookbook.

Ad The Top needed casting pictures of a group of KOLs to put in front of a fashion brand ahead of a marketing content shoot. Each frame had to show one person as they read on camera, in plain clothes that kept the attention on them.

The set, the photography and the retouching were done in-house: a grey wall and a concrete floor, half-length frames for the face, full-length frames for how each person carries the clothes.